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Insights and analysis of the latest news and trends affecting the insurance and employee benefits industries

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Social Media, Reputational Risk and Crisis Communications

It is estimated that by 2019, there will be around 2.77 billion social media users around the globe. Drawn by its global reach and often instantaneous reactions, companies are often keen to exploit the tools to communicate positive marketing messages. The same attractions however, can also serve to amplify certain risks and reputational damage is a very real danger associated with social media’s power.

Axco's case study examines in detail how best to manage the risk to reputation in a social media crisis.

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Social Media Reputational Risk And Crisis Communications